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Senior Media Planner| TV Broadcast - Central London

Our client is a leading broadcaster looking for a media planner to plan and manage innovative and effective on-air promotional campaigns.  Responsible for both strategic and implementational planning and also airtime allocation and data analysis.

 

Key Responsibilities

  • Accountable for the planning and booking of promotional campaigns as well as make decisions on promotional airtime and campaigns.
  • Managing the on-air inventory across all VOD platforms.
  • Produce and present On-Air Campaign Plans, Post Campaign Analyses and ad hoc research projects
  • Consistently review effectiveness of promotional airtime and ensure that network airtime targets are met in line with annual allocations
  • Ensure all promotional inventory is utilised to maximum efficiency

Key Skills/ Experience

  • Demonstrable experience of planning on-air media campaigns in a Broadcast environment
  • Proven ability to analyse data and develop strategy based on learnings
  • Flexible, enthusiastic and willing to learn new skills
  • Good interpersonal skills, including the ability to liaise at all levels
  • A desire to take responsibility and work on own initiative plus ability to prioritise tasks and act decisively under pressure
  • Strong familiarity and experience using Microsoft Office applications, specifically Excel

If this sounds like a role that could be a good match for you, please apply below.